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January 30, 2019 at 14:41 | BEAUTY

Target – New Brand of Swimsuits for 2019


Even if my closet is stocked with bathing suits of summers past, I’ll still faithfully scout out new ones. Blame it on my love of shopping, or the urge to add fresh selfies to my Instagram feed, but there’s something irresistible about finding a cute bathing suit that also fits properly—especially when you have a large bust. I’ve had more than one faux pas trying to force my curves and boobs into bathing suits, so the more options, the better.

Lucky for me—and really, everyone—Target just launched Kona Sol, a new in-house brand of swimsuits ranging from sizes XS to XL, with select plus-size items available in 14W to 26W. “We know the search for the perfect swimsuit can be daunting,” says Mark Tritton, executive vice president and chief merchandising officer at Target. “Our goal is to make shopping for swimwear fun, easy, and inspiring.” In a press release Target says the new line is “designed for women who are thinking as much about style as they are about comfort, confidence, and fit in a range of sizes.”

If you’re worried about accidentally losing your bikini top in the ocean (it happens), or struggling to keep the girls locked and loaded (which also happens), Kona Sol has incorporated a number of “stay put” features to help you feel secure in your swimwear, including hooks and fasteners, elastics, and built-in bras. Prices range from $18 to $45, with individual pieces sold separately.

Interested in getting a head start on your next poolside look? Read on for a first look at some of the pieces from Target’s newest swim brand—I’m already making mental notes about which ones I’m wearing this summer.

Kona Sol Women’s Plus-Size Textured Tie Front One-Piece Swimsuit, $45

This minimalist one-piece suit is created with UPF 50+ material which helps protect skin from the sun’s rays. Plus, it includes built-in soft cups for added support. This suit is available in sizes 14W to 26W, and is perfect for your next family beach day—or baecation.

Kona Sol Women’s Triangle Bikini Top, $23, and Kona Sol Women’s Medium Coverage Tab Side Hipster Bikini Bottom, $18

This simple yet chic two-piece is designed with a nylon and Spandex blend that helps the suit stretch with your body. The top is available in sizes XS through XL with larger cup options for sizes D and DD. Bonus: Since the suit’s material offers a slight stretch, uncomfortable straps will be a thing of the past.

Kona Sol Women’s Tie Front Halter Bralette Bikini Top, $20, and Kona Sol Women’s Medium Coverage Tab Side Hipster Bikini Bottom, $18

You won’t have to plan a getaway to the Caribbean to soak up the summer vibes in this front tie floral halter bralette. The set is available in sizes XS through XL.

Kona Sol Women’s Plus Size Ruffle One Piece Swimsuit, $40

This jewel-tone one-piece is designed with a plunging neckline and crisscross straps that adjust to help you customize its fit. The ruffle around its neckline offers a hint of pizzazz without going overboard. This suit is available in sizes 14W through 26W.

Kona Sol Women’s Shirred Macrame Strap One-Piece Swimsuit, $35

If you’re looking for a new take on a one-piece, this eclectic suit—created with crisscross macrame straps—might be your new favorite. Just add sunglasses and a tropical drink to take your poolside experience to the next level. This cute suit is available in sizes XS through XL.

Source: SELF

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